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Streetwear Culture in Indonesia

In this day and age, who isn’t familiar with streetwear? Crazed among today’s society, streetwear has become a staple for people of all ages.Being highly influenced by Western culture, streetwear first emerged in Indonesia in the 2000s after Californian skateboarding and surfing cultures dominated Indonesian’s urban. The rise of streetwear was then heightened as sneakers became the next cool thing to wear in mid 2010s. Today, with the rapid use of social media, streetwear is synonymous with comfortable luxury clothing. Hypebeast and other media sites alike have further boosted the popularity of streetwear, publicizing current streetwear trends on the daily. The growth of streetwear culture in Indonesia itself has thrived over the past years as more consumers continue to gravitate...

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Q&A with Saint York Founders: Novi and Illy

Novi Utami and Lubna Sherrin (who prefers to be called Illy), are two young fashion designers, changing the Indonesian fashion industry with their sustainable and ethical streetwear brand, Saint York. How did you two first meet? N: We first met at one of our classes during college at the Academy of Art University. Before that, I think we had actually passed by each other randomly outside class. I: Yes, we first met in a fashion design class back in 2013. How did you get interested in fashion? N: For me, I’ve always liked drawing clothing on croquis since I was little. My curiosity for fashion grew overtime, and it became a passion that brings me joy. I: My interest also...

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Without a doubt, the Indonesian fashion industry holds a promising outlook as Badan Economy Kreatif noted that industry holds the largest growth potential out of all other creative economy contributors. However, the fashion industry currently holds a bad reputation in contributing a sustainable growth as it is now the third most polluting industry in the world. At Saint York, we believe that fashion should make no compromises on the matter of garment quality, employee working condition, and protecting the Earth. Since we first started, we source our fabrics from the finest excess textiles from local garment factories and neighboring countries. We try our best to minimize waste by developing the left over fabrics from our production house into hair ties and such. Every...

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